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LG Minister Inayatullah launches CDLD program

LG Minister Inayatullah launches CDLD program

Khyber Pakhtunkhwa minister for local governments Inayatullah launching web portal of Community Driven Local Development (CDLD) in Peshawar on Monday.

January 11, 2016

 

PESHAWAR, 11 January: Khyber Pakhtunkhwa Senior Minister for Local Government and Rural Development Inayatullah Khan launched the communication strategy for the Community-Driven Local Development (CDLD) program here on Monday.

In his opening remarks, the minister said,“strategic communication management for CDLD is one of our main priorities with citizen participation as the focus of strategyimplementation, development of the communication material, launching of the CDLD website and activities for citizen engagement are some of the significant measures which are already underway”.

The minister also launched the official website www.cdldta.pkof CDLD program. “Our government is focused on bridging the gap between the state and citizens. Today’s launching of communication strategy lays down a strong foundation for the implementation of the strategic communication action plan,” the minster added.

Team Leader of the CDLD Program, Brian Fawcett briefed the participants about overall CDLD policy framework and its implementation progress. The participants were informed that the strategy has been formulated in a stepwise methodology to integrate the five key components of strategic communication including setting the communication framework, analyzing the communication stakeholders, formulating the core communication messages, specifying the communication tools and outlining the three-year communication action plan.

The communication strategy of the CDLD is stretched across a three-year time period to cover the broad spectrum of media communication and public awareness fields to enlighten, educate and engage target communities at the grassroots level. The CDLDProgram was rolled out in 2014 by the Government of Khyber Pakhtunkhwa with the Euros 64 million financial assistance of the European Union to pilot the Provincial Government’s CDLD Policy in the selected districts of Malakand Division, including Chitral, Lower Dir, Malakand, Shangla, Swat and Upper Dir.

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